10X Protein Bar
10X is the everyday bar. No licensing, no gimmicks, no premium built into the price for a cartoon on the wrapper.
Solid protein, low sugar, and a soft chew that doesn't fight you.
If you go through several a week, this is the one to buy by the box.
FULL DESCRIPTION
A straight-down-the-line high-protein bar with no messing about. Solid protein content, low sugar, and a texture that doesn't need chewing through.
Priced to be the bar you eat regularly rather than the one you treat yourself to. Protein contributes to the growth and maintenance of muscle mass.
Two flavours, both of them sensible.
MAIN FEATURES
EVERYDAY PRICING:
No licensing costs baked into the price. If you're eating several a week, that difference adds up quickly.
SOFT CHEW:
Easy to eat. Some bars in this category are genuinely hard work — this isn't one of them.
LOW SUGAR:
The protein is high and the sugar isn't, which is the only thing that actually matters in this category.
HOW TO USE
Ready to eat. Post-training, mid-afternoon, or whenever you're short on protein.
NUTRITION
| Nutritional Information | Per bar | Per 100g |
|---|---|---|
| Energy | 210 kcal | 350 kcal |
| Protein | 20g | 33.3g |
| Carbohydrate | 20g | 33.3g |
| of which sugars | 2g | 3.3g |
| Fat | 8g | 13.3g |
| of which saturates | 4g | 6.7g |
| Salt | 0.35g | 0.6g |
INGREDIENTS
Protein Blend (32–33%) [Hydrolysed Whey Protein Concentrate (MILK), Whey Protein Concentrate (MILK), MILK Protein Concentrate, SOYA Protein Nuggets (SOYA Protein Isolate), Calcium Caseinate (MILK), Hydrolysed Bovine Collagen, Hydrolysed WHEAT Protein], Chocolate Flavour Coating (16–17%) [Sweetener (Maltitol), Cocoa Butter, Whole MILK Powder, Emulsifiers (Sunflower Lecithin, Rapeseed Lecithin), Natural Flavouring], Low Sugar Caramel Flavour Layer (15%) [Oligofructose, Humectant (Vegetable Glycerol), Shea Oil, Palm Kernel, Butter (MILK), Palm Oil, Gelling Agent (Pectin), Emulsifiers (Mono- and Diglycerides of Fatty Acids, Sorbitan Tristearate, Rapeseed Lecithin, Sunflower Lecithin), Carob Germ Flour, Salt, Natural Flavouring, Colour (Plain Caramel)], Sweetener (Maltitol), Oligofructose, Humectant (Vegetable Glycerol), Rapeseed Oil, Flavourings.
ALLERGENS: Contains MILK, SOYA, WHEAT (gluten). Not suitable for nut/peanut allergy sufferers. All 10X bars are halal. 16g protein per bar. Coating (milk/dark/white choc) and inclusions vary by flavour — use the matching flavour label per variant
